Lead Nurture Webinar this Thursday, Marketbright closes round of funding

Marketbright is hosting a webinar on May 27th at 11am (PT) covering the best practices of B2B lead nurturing. This webinar will help marketers begin to build a baseline lead nurture program that fits their business.

You will learn:
- Key tips to creating multi-touch campaign
- How to educate a prospect by incorporating every interaction
- How to automate best sales practices with nurturing
- Tips to effectively utilize segmentation

Join us on May 27th for this complimentary webinar:
http://www.marketbright.com/go/leadnurture101webinar

Marketbright also anounced today completion of another round of funding with public software company CDC Software. WooHoo!!! Reach about it here.

The Lead Nurturing 5 & 10: Executive Briefing by DemandGen Report

One of the biggest fumbles among BtoB organizations is the failure to develop formal programs to nurture their leads from the initial inquiry phase through to the point when they are ready to buy. Without the tools and processes in place, companies are unable to build and track their ongoing dialog with both new and old prospects. In a survey conducted by DemandGen Report in 2008, less than 10% of companies had formal lead nurturing strategies and processes in place.

Marketbright has sponsored,a 3-page, executive briefing with DemandGen Report, in which we will highlight 5 of the top reasons why BtoB organizations can’t afford to throw away long-term leads. In addition, we will provide 10 quickideas which can help companies get started down the path to nurturing their prospects from contact to close.

Sign up for the free white paper now: http://www.marketbright.com/go/demandgenexecutivebrief

Marketbright promotes Agile Marketing Webinar Series and Nurture Marketing for Dummies Guide

5 Ways to Increase Organizational Agility While Enhancing Creativity: http://www.marketbright.com/go/agilemarketing-conceptshare.

Attend this webinar and learn how Marketbright and Conceptshare have partnered to allow rapid planning and collaboration and to help you implement the Agile Method.

Over the next few months, we’ll be sharing more ideas and announcing new product features designed to enable the Agile Marketing Method. You can register and attend the Agile Marketing Webinar Series - http://www.marketbright.com/agile-marketing/

Marketbright is also publishing the official guide to nurture marketing with our upcoming book release Nurture Marketing for Dummies. The book will detail the best practice steps for B2B marketers to implement marketing automation. Sign up now for your free copy of the Nurture Marketing for Dummies Guide:

Marketbright Launches Agile Marketing Webinar Series

Marketbright, a leading on-demand marketing automation platform, today announced the Agile Marketing Webinar Series, which will detail the top issues and game changing trends facing B2B marketing organizations. The series also will outline how companies can take an Agile approach, now commonly used as a best-practice in software development, to improve the nimbleness of their marketing organizations and efforts.

The revolutionary series will be launching in January, 2010.

Sign up for the webinar series today

See the Press Release: MARKETBRIGHT LAUNCHES AGILE MARKETING WEBINAR SERIES

Marketbright Partners with Cloudweaver

Marketbright partnered with CLOUDWEAVER to Serve Oracle On-Demand CRM Customers. This is great step to focusing on fulfilling the on-demand CRM marketplace. Marketbright has the ability to integrate with multiple CRM systems out-of-the-box; including salesforce.com, Oracle On-Demand, MS Dynamics, NetSuite and SalesLogix.

Marketbright Enterprise gives marketers a powerful system at their fingertips. Marketers need a system to measure results consistently, and at the same time quickly roll out campains efficiently. The system allows marketers and sales to measure top marketing campaign influences on top sales opportunities. It also allows marketers to score and nurture those leads not yet ready to be converted to top opportunities. Marketbright's integration with on-demand CRM systems allows marketers to execute and analyze real-time results.

CLOUDWEAVER is looking forward to connecting valuable prospects to a mission-critical marketing automation system like Marketbright.

Contact Jerry Leto at CLOUDWEAVER for more information on the partnership (phone 408-556-9706, email jerry.leto@cloudweaver.net).

Boston Cloudforce Tour a Success for Marketbright

Marketbright was one of twelve premium sponsors of the salesforce.com Cloudforce Tour event today. Marketbright is the marketing automation leader in the cloud, allowing companies to easily leverage their website as a camapaign.

I had a chance to speak to many people in the Boston area about their experiences on salesforce.com, and their needs around marketing and sales. The one thing I concluded from today was that Marketbright's ability to deliver easy inegration of marketing campaigns directly to companies website solves a huge pain point for many marketers. The ability to rapidly update content with NO IT expertise is essential in marketing. A difficult to use web content management systems makes IT a gatekeeper for changes and updates. With their already limited resources, web sites often become a low priority, content gets out of data and the customer experience deteriorates. Marketbright's on-demand Website Content Manager provides self-service content management, so the actual content owners can collaborate on and publish content from any desktop or web browser, and gain the independence from IT necessary to keep web sites up to date. Marketbright delivers easy to use website management tools. Create and manage your website integrated with every marketing touch point.

Marketbright CEO recently wrote an article detailing best practices around utilizing your website as a campaign in CRM BUYER.

As a leading AppExchange vendor, Marketbright streamlines lead generation efforts for marketing departments with a full suite of integrated applications including campaign management, email marketing, event management, landing page creation, lead scoring, lead nurturing and membership management.

B2B Selling relies on providing an information conversation

Marketing Automation has solved a really complicated problem.

The problem of delivering the right content to the right prospect at the right time across the right medium.

Delivering this information to the prospect should ideally take them along a sophisticated conversation trail. Marketing Automation provides an information conversation by automatically setting up lead nurturing to be delivered to a prospect based on what will give them the greatest propensity to become a customer.

Each piece of marketing content needs to be easily pushed out across marketing channels from a single campaign source. This gives marketing managers the ability to set-up multi-channel testing to optimize the prospect conversation experience. Increasing conversion rates and rapidly deploying and delivering information automatically from a single campaign source gives marketing managers complete transparency into what used to be a really complicated problem.