Thursday, March 26, 2009

Boston Cloudforce Tour a Success for Marketbright

Marketbright was one of twelve premium sponsors of the Cloudforce Tour event today. Marketbright is the marketing automation leader in the cloud, allowing companies to easily leverage their website as a camapaign.

I had a chance to speak to many people in the Boston area about their experiences on, and their needs around marketing and sales. The one thing I concluded from today was that Marketbright's ability to deliver easy inegration of marketing campaigns directly to companies website solves a huge pain point for many marketers. The ability to rapidly update content with NO IT expertise is essential in marketing. A difficult to use web content management systems makes IT a gatekeeper for changes and updates. With their already limited resources, web sites often become a low priority, content gets out of data and the customer experience deteriorates. Marketbright's on-demand Website Content Manager provides self-service content management, so the actual content owners can collaborate on and publish content from any desktop or web browser, and gain the independence from IT necessary to keep web sites up to date. Marketbright delivers easy to use website management tools. Create and manage your website integrated with every marketing touch point.

Marketbright CEO recently wrote an article detailing best practices around utilizing your website as a campaign in CRM BUYER.

As a leading AppExchange vendor, Marketbright streamlines lead generation efforts for marketing departments with a full suite of integrated applications including campaign management, email marketing, event management, landing page creation, lead scoring, lead nurturing and membership management.

Wednesday, March 11, 2009

Lead Nurturing 101 = Discover Demand

Working in the Marketing Automation technology landscape at Marketbright I have steadily grown to understand the basic philosophy that is hidden behind so many complex and confusing words. Discover Demand is a crossroads between marketing and sales that for so long has been broken. Providing the sales team with only legitimate, highly qualified leads has long been the Achilles heel of marketing campaigns and a constant source of conflict between Sales and Marketing. With Demand Discovery; only fully qualified leads are passed to your sales team.

Lead Nurturing = Discover Demand

You nurture your leads by trying to discover the quickest and most effective way to drive leads to sales. Marketing Automation tools like Marketbright, gives B2B marketers the solution they need to deliver sophisticated Demand Discovery. Giving marketers the ability to:

* Deliver highly qualified leads faster with real-time lead scoring based on profile and behavioral data

* Pass leads directly to leading CRM systems

* Nurture leads through automated multi-touch campaigns

Download a free guide to evaluate Marketing Automation solutions

Thursday, March 5, 2009

Dom Lindars is an innovative leader in B2B marketing

Dom Lindars, CEO of Marketbright, has revolutionized the B2B buyer/seller experience. With innovative and thought leading development, he stands in a class of his own. His simple and straight forward approach has helped marketers grasp complex marketing strategies that not so long ago were primarily only encompassed in B2C marketing campaigns.

He recently wrote an article for E-Commerce Times that discusses some of these revolutionary B2B marketing tactics, including the importance of incorporating your website as a campaign run by marketing.

"Your Web site is a campaign -- treat it like one, and you'll get the results you need to jump ahead of the competition."

Read his recent article

Tuesday, March 3, 2009

Marketbright and Google Partner for Joint Webinar

Marketbright and Google have teamed up for a joint webinar " Google Adwords 101: Jump Start Your B2B Pay-per-click (PPC) Campaigns". This will be a best practice webinar focused around B2B PPC Lead Generation. Attendees will learn:

* Tips and tricks on optimizing your Adwords campaigns right from the source: Google
* Tips and tricks on landing page optimization and lead nurture strategies to maximize your PPC campaigns
* How to increase your campaign performance by 300-400%

CLICK HERE to register.

Monday, March 2, 2009

B2B Selling relies on providing an information conversation

Marketing Automation has solved a really complicated problem.

The problem of delivering the right content to the right prospect at the right time across the right medium.

Delivering this information to the prospect should ideally take them along a sophisticated conversation trail. Marketing Automation provides an information conversation by automatically setting up lead nurturing to be delivered to a prospect based on what will give them the greatest propensity to become a customer.

Each piece of marketing content needs to be easily pushed out across marketing channels from a single campaign source. This gives marketing managers the ability to set-up multi-channel testing to optimize the prospect conversation experience. Increasing conversion rates and rapidly deploying and delivering information automatically from a single campaign source gives marketing managers complete transparency into what used to be a really complicated problem.