Monday, March 2, 2009
B2B Selling relies on providing an information conversation
Marketing Automation has solved a really complicated problem.
The problem of delivering the right content to the right prospect at the right time across the right medium.
Delivering this information to the prospect should ideally take them along a sophisticated conversation trail. Marketing Automation provides an information conversation by automatically setting up lead nurturing to be delivered to a prospect based on what will give them the greatest propensity to become a customer.
Each piece of marketing content needs to be easily pushed out across marketing channels from a single campaign source. This gives marketing managers the ability to set-up multi-channel testing to optimize the prospect conversation experience. Increasing conversion rates and rapidly deploying and delivering information automatically from a single campaign source gives marketing managers complete transparency into what used to be a really complicated problem.