One of the biggest fumbles among BtoB organizations is the failure to develop formal programs to nurture their leads from the initial inquiry phase through to the point when they are ready to buy. Without the tools and processes in place, companies are unable to build and track their ongoing dialog with both new and old prospects. In a survey conducted by DemandGen Report in 2008, less than 10% of companies had formal lead nurturing strategies and processes in place.
Marketbright has sponsored,a 3-page, executive briefing with DemandGen Report, in which we will highlight 5 of the top reasons why BtoB organizations can’t afford to throw away long-term leads. In addition, we will provide 10 quickideas which can help companies get started down the path to nurturing their prospects from contact to close.
Sign up for the free white paper now: http://www.marketbright.com/go/demandgenexecutivebrief