Wednesday, December 31, 2008

Levaraging Social Media Tools for Marketing

Leveraging Social Media Tools for Marketing is a trend that has continued to blow-up in 2008. I think in business-to-business selling we will see this is not just a tool for leisure anymore- but instead a tool to build communities around enterprise level business deals. Having a Facebook like collaboration tool to build relationships with prospects and exchange vital information during evaluation periods is now convenient with tools like a prospect portal. What makes this even more intriguing is that tools like the prospect portal will seamlessly integrate with your CRM System and Marketing Automation tools.

Here is an article discussing the recent trends:

Turn Your Online Social Network Profile into a Marketing Weapon

Tuesday, December 23, 2008

Tough times: Turn to Marketing Automation- Optimize Marketing Spend & Maximize Conversions Rates

Marketbright is the leading On-Demand marketing solution, providing a platform to easily manage all of your demand generation activities in one solution. With Marketbright, you get a highly automated system that will help your company increase sales. In these times where the business landscape is volatile, it’s significant how quickly and effectively campaign resources are allocated and deployed.

Marketbright allows you to maximize conversion rates and optimize marketing budget spend with:

• Self services campaign execution
o Empower Marketing to implement and manage campaigns
o Deploy campaigns faster with user friendly toolset
o Gather instant feedback on campaign performance

• Real-time lead scoring and nurturing
o Deliver highly qualified leads faster with real-time lead scoring on profile and behavioral data
o Pass leads directly to leading CRM systems
o Nurture less qualified leads through additional marketing contact

• Campaign to cash optimization
o Eliminate lost or stale leads with closed loop process from campaign initiation to sale
o Measure campaign effectiveness by tying specific lead source to revenue
o Optimize marketing spend around successful campaigns

Now more than ever, Marketing must find new and innovative ways to leverage changing market and product conditions. Marketbright has the solution to consolidate your efforts on to one easy-to-manage platform, and for you to measure the results with sophisticated marketing analytics. We hope to prove the value add of our solution for your company going into 2009.

I would be more than happy to walk you through step by step how easy yet powerful the Marketbright solution is. I think it is more evident than ever that the companies that will continue to be successful are the companies that stay focused with a solid plan to deliver to a targeted marketplace.

Looking forward to hearing back from you very soon. Have a Merry Christmas and a Happy New Year.

View Marketbright Introduction Video

Please email me at or directly at (650) 249-6385.

Wednesday, December 10, 2008

Encouragement for marketing in bad economy

My Dad, who owns a graphic design firm (Ross Luthin Creative) and is heavily involved in marketing sent a letter with the following quotes I thought relevant to my blog so I thought I would share them.

A lot of companies have chosen to downsize and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. Steve Jobs

If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income. Jay Abraham

Next to doing the right thing, the most important thing is to let people know you are doing the right thing. John D. Rockefeller

Graphic design will save the world right after Rock 'n Roll does. David Carson

Let us all remind our colleagues and clients that great design and wise marketing will be the light that leads the winners through this murky economy!