Wednesday, February 17, 2010

The Lead Nurturing 5 & 10: Executive Briefing by DemandGen Report

One of the biggest fumbles among BtoB organizations is the failure to develop formal programs to nurture their leads from the initial inquiry phase through to the point when they are ready to buy. Without the tools and processes in place, companies are unable to build and track their ongoing dialog with both new and old prospects. In a survey conducted by DemandGen Report in 2008, less than 10% of companies had formal lead nurturing strategies and processes in place.

Marketbright has sponsored,a 3-page, executive briefing with DemandGen Report, in which we will highlight 5 of the top reasons why BtoB organizations can’t afford to throw away long-term leads. In addition, we will provide 10 quickideas which can help companies get started down the path to nurturing their prospects from contact to close.

Sign up for the free white paper now:

Monday, February 8, 2010

Joint Webinar: Marketbright & Virtual Causeway

Marketbright is hosting another AGILE Webinar Series event with Virtual Causeway on March 3, 2010. The topic will be Agile Conversations - Real-time Marketing.

We'll discuss the mentality, the tools, and the technology to scale, engage, and close more leads than you can handle by simply using relevant content with Nurture Marketing.

SIGN UP NOW for the free webinar.

Tuesday, February 2, 2010

Marketbright Offers Migration Services

Marketbright Offers Migration Services from other marketing automation platforms such as Marketo, Eloqua, Manticore and Silverpop. Optimize your marketing efforts with the Marketbright advantage.

Migrating to Marketbright is simple. The hard part is over; you already have clearly defined goals for your organization and the content to launch your campaigns. All that is left is to equip you with the tools to more efficiently execute and manage your campaigns. Marketbright will guide you through our 3 phases of campaign migration.

Find out more at:

Migration phased approach:

Phase 1 – Initial Assessment - This assessment examines your overall marketing goals and project scope for the migration. This includes tasks such as outlining immediate and long term goals, creating timelines and a migration plan, and defining user roles.

Phase 2 – Campaign Migration – The second phase executes the migration plan already developed in phase 1. We begin the migration implementation by recreating campaigns into Marketbright and uploading existing landing page, email templates, and lists. Lead scoring and lead nurturing programs are set up based on the qualifications previously determined.

Phase 3 – Refine and Automate – The third phase of the process is targeted at refining and automating your campaigns for maximum results. Once the second phase is complete, optimizing your lead scoring, lead nurturing programs, and CRM integration will provide you with an accurate view of your marketing reports enabling you to repeat successful campaigns and improve your ROI.

For more info contact

Marketbright Launches Marketplace

The Marketbright Marketplace has launched, bringing you a easy to search list of partners ranging from those with prebuilt integrations to agencies, professional services, and system integrators with experience and expertise with Marketbright and Marketing Automation.

Learn more: