Marketbright today announced it has added its leading on-demand marketing automation and email marketing platform to the Google Apps Marketplace™, Google's (NASDAQ: GOOG) recently launched online storefront for Google Apps™ products and services. Marketbright is an on-demand marketing automation solution which enables self-service campaign execution, automated lead nurturing and scoring, and closed loop marketing analytics. Marketbright provides a cost-effective alternative for mid-market to enterprise companies that want an easy-to-use on-demand marketing solution while still supporting complex business functionality.
"Offering the Marketbright agile marketing automation solution on the Google Apps Marketplace was a logical step, since Marketbright was conceived and created as an on-demand application meant to work with a company's collaboration and communication tools," said Dom Lindars, CEO of Marketbright. "Now Google apps users can easily integrate a solution that delivers rapid growth in sales and marketing leads and significantly increases lead-to-opportunity rates."
"We are pleased Google Apps customers can now easily access Marketbright to increase their marketing process efficiency and enhance their internal, customer and prospect communications for business growth," said Chris Kelly, Google Apps ISV Marketing Manager. "Requiring no technical resources to implement, set up and execute email campaigns, Marketbright exemplifies the type of simpler user experience provided by cloud applications."
Marketbright's solutions help marketers stay connected to valued customers and prospects, collaborate with sales teams, and track leads all the way through to closed business. Delivering this ability as an on-demand application in the cloud helps companies dramatically improve their marketing programs and strategies with very limited up-front risk and investment.
The Google Apps Marketplace makes it easy for more than 2 million Google Apps customers to discover, purchase and deploy integrated business applications and related professional services. By integrating with user account and application data stored in Google Apps, these cloud applications provide a simpler user experience, increase business efficiency, and reduce administrative overhead. To learn more, visit google.com/a/marketplace.
Marketbright delivers the leading software-as-a-service, marketing automation solution, enabling more than 20,000 users at companies such as Serena Software, Genesys, Telus, and Varonis to generate leads, nurture leads and convert prospects to customers. Marketbright goes beyond the traditional marketing tools with a full suite of integrated applications including campaign management, email marketing, event registration management, landing page creation, lead scoring, and lead nurturing. The company is privately held and headquartered in San Bruno, Calif., and can be reached at http://www.marketbright.com/
Google, Google Apps Marketplace, Google Apps, Gmail, Google Talk, Google Calendar, Google Docs, Google Sites, and Google Video are trademarks of Google Inc.
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