Marketbright: Enterprise Marketing Built from the Ground Up

Marketbright has hit a major milestone this month, as we have been in business for five thriving years. Marketbright’s foundation as an enterprise level Marketing Automation platform was laid by Co-Founders Dom Lindars and Erik Bower, both of whom brought their vast experience in designing and executing enterprise marketing campaigns and generating millions of leads through thousands of marketing campaigns for some of today’s largest technology companies. This expertise led to the creation of Marketbright in March of 2005, when Erik and Dom built an enterprise marketing automation platform from the ground up.

Read the rest of the blog entry at Marketbright: http://blog.marketbright.com/2010/03/29/enterprise-marketing-built-from-the-ground-up/

Marketbright Launches Google AdWords Jump Start Program

Google now enjoys a 70% share of the online search marketplace. PPC campaigns also enjoy the highest ROI of any campaign channel according to a new study by IntelliSurvey, Inc. and Radar Research. If you are not running a Google PPC campaign, you could be at a serious disadvantage to your competitors. If PPC campaigns are done right, the leads that come across can be extremely targeted and of very high quality

Marketbright can help you get your campaign up and running in less than 30 days from scratch. We design your campaigns and landing pages in a way that maximizes conversion rates and targets highly qualified prospects.

The process is fast and painless for you and gets a steady flow of highly targeted leads flowing to your sales team. You also enjoy the advantage of the Marketbright platform, which enables automated lead scoring, lead nurturing and allows you to run and track other demand generation programs such as email marketing.

Find out more about Marketbright's Googe PPC Services

A VentanaProfile in Success: Taking the Lead

Download the full report now

Project:
TELUS Business Solutions’ marketing team had difficulty
determining the quality of business-to-business leads it
provided to the sales force. To improve demand
management, Marketing set out to establish a closed-loop
system to track leads from their sources to results. Using
marketing automation software from Marketbright, the
team now is able to identify the strongest immediate
prospects and develop other potential buyers over the
longer term, giving the sales force more and better
opportunities to close business.

Outcomes:
People: Marketing now ranks leads automatically and
nurtures prospects through more targeted Web-oriented
campaigns that it can create faster than before. Sales gets
a stream of highly qualified leads and is able to act on
many more leads than previously.
Process: Qualified leads are routed automatically to the
most appropriate sales rep. Marketing tracks the complete
sales pipeline to determine the efficacy of its marketing
spend and uses conversion rates to develop forecasts and
targets.
Information: Marketing applies lead scoring, lead
nurturing and lead routing to produce high-quality leads
from information it receives from other systems.
Technology: Marketers build their own Web pages using
templates, freeing more technical team members for other
tasks. Marketbright’s delivery of software as a service
(SaaS) facilitated rapid deployment and makes Marketing
independent of IT.

Business Benefits:
Marketing for TELUS Business Solutions turns its data into
a business asset that it uses to develop more effective,
ongoing marketing campaigns. Sales receives leads that
are much more likely to produce success. Relations
between the marketing and sales functions are more
collaborative and productive than ever before.

About Ventana Research
Ventana Research is the leading Performance Management research and advisory services firm. By providing expert insight and detailed guidance, Ventana Research helps clients operate their companies more efficiently and effectively. We deliver these business improvements through a top-down approach that connects people, processes, information and technology. What makes Ventana Research different from other analyst firms is our focus on Performance Management for finance, operations and IT. This focus, plus research as a foundation and reach into a community of more than 2 million corporate executives through extensive media partnerships, allows Ventana Research to deliver a high-value, low-risk method for achieving optimal business performance. To learn how Ventana Research Performance Management workshops, assessments and advisory services can impact your bottom line, visit www.ventanaresearch.com.

Marketbright Now Available on Google Apps Marketplace

Marketbright today announced it has added its leading on-demand marketing automation and email marketing platform to the Google Apps Marketplace™, Google's (NASDAQ: GOOG) recently launched online storefront for Google Apps™ products and services. Marketbright is an on-demand marketing automation solution which enables self-service campaign execution, automated lead nurturing and scoring, and closed loop marketing analytics. Marketbright provides a cost-effective alternative for mid-market to enterprise companies that want an easy-to-use on-demand marketing solution while still supporting complex business functionality.

"Offering the Marketbright agile marketing automation solution on the Google Apps Marketplace was a logical step, since Marketbright was conceived and created as an on-demand application meant to work with a company's collaboration and communication tools," said Dom Lindars, CEO of Marketbright. "Now Google apps users can easily integrate a solution that delivers rapid growth in sales and marketing leads and significantly increases lead-to-opportunity rates."

"We are pleased Google Apps customers can now easily access Marketbright to increase their marketing process efficiency and enhance their internal, customer and prospect communications for business growth," said Chris Kelly, Google Apps ISV Marketing Manager. "Requiring no technical resources to implement, set up and execute email campaigns, Marketbright exemplifies the type of simpler user experience provided by cloud applications."

Marketbright's solutions help marketers stay connected to valued customers and prospects, collaborate with sales teams, and track leads all the way through to closed business. Delivering this ability as an on-demand application in the cloud helps companies dramatically improve their marketing programs and strategies with very limited up-front risk and investment.

The Google Apps Marketplace makes it easy for more than 2 million Google Apps customers to discover, purchase and deploy integrated business applications and related professional services. By integrating with user account and application data stored in Google Apps, these cloud applications provide a simpler user experience, increase business efficiency, and reduce administrative overhead. To learn more, visit google.com/a/marketplace.

Marketbright delivers the leading software-as-a-service, marketing automation solution, enabling more than 20,000 users at companies such as Serena Software, Genesys, Telus, and Varonis to generate leads, nurture leads and convert prospects to customers. Marketbright goes beyond the traditional marketing tools with a full suite of integrated applications including campaign management, email marketing, event registration management, landing page creation, lead scoring, and lead nurturing. The company is privately held and headquartered in San Bruno, Calif., and can be reached at http://www.marketbright.com/

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