When entering the new year, many marketers are looking at where to shift their budgets to optimize ad spend and best drive Contacts to Customers. When you are thinking about your plan of attack for 2009 I urge you stay focused on what works.
Marketing is a science, an understanding. Once you understand the framework, you spend wisely, track everything and bring innovation to your marketing efforts. If you do this you will survive through any market change. Again, I will repeat myself stay focused on what works!
When doing this it's essential to stay involved with social media, as this is a perfect community for you to lean on peers for best practices and road maps to what is working for other companies. Build relationships not only with the companies that are ready to buy now, but also the companies that may not be ready to buy in the near future. If you do this, I promise you that when the current marketing meltdown is over you will have more business then you can imagine.
Now is the time to capitalize on what works, and relationships will always be the underlying common factor to successful businesses.