Marketbright Offers Migration Services

Marketbright Offers Migration Services from other marketing automation platforms such as Marketo, Eloqua, Manticore and Silverpop. Optimize your marketing efforts with the Marketbright advantage.

Migrating to Marketbright is simple. The hard part is over; you already have clearly defined goals for your organization and the content to launch your campaigns. All that is left is to equip you with the tools to more efficiently execute and manage your campaigns. Marketbright will guide you through our 3 phases of campaign migration.

Find out more at: http://www.marketbright.com/services/migration-services.html

Migration phased approach:

Phase 1 – Initial Assessment - This assessment examines your overall marketing goals and project scope for the migration. This includes tasks such as outlining immediate and long term goals, creating timelines and a migration plan, and defining user roles.

Phase 2 – Campaign Migration – The second phase executes the migration plan already developed in phase 1. We begin the migration implementation by recreating campaigns into Marketbright and uploading existing landing page, email templates, and lists. Lead scoring and lead nurturing programs are set up based on the qualifications previously determined.

Phase 3 – Refine and Automate – The third phase of the process is targeted at refining and automating your campaigns for maximum results. Once the second phase is complete, optimizing your lead scoring, lead nurturing programs, and CRM integration will provide you with an accurate view of your marketing reports enabling you to repeat successful campaigns and improve your ROI.

For more info contact Sales@marketbright.com

Marketbright Launches Marketplace

The Marketbright Marketplace has launched, bringing you a easy to search list of partners ranging from those with prebuilt integrations to agencies, professional services, and system integrators with experience and expertise with Marketbright and Marketing Automation.

Learn more: http://www.marketbright.com/partners/

B2B Marketing & Enterprise 2.0

Tatyana Kanzaveli from CustomerThink blogged today, raising the question is there a real business need and business support in separating Social CRM from Enterprise 2.0 from Social Media?

A great topic to consider: read more

Can B2B marketing automation systems like Marketbright be key factors in making this a reality for all businesses alike?

Marketbright Customer Success Video: Varonis Software

2010 Marketing Automation Trends

As we look out to 2010 we see several common issues at B2B marketing companies, and we also see some important trends:

Proving the Value of Marketing to C-Level Executives
Proving ROI is not a new problem for marketing; justifying marketing budget has always been an issue. However, more and more companies are requiring hard metrics from their marketing groups to justify budget spend.

Lack of Resources or In House Expertise
Marketing people are busy; they don’t have time to generate a 15 week nurture program. They barely have time to do a monthly newsletter and keep the blog up to date. A lot of marketing people have limited experience with running email marketing programs or are not up on all the latest tactics to ensure high conversion rates. It is really hard to stay on top of all the different tactics and methods available, and the game is always changing. Marketing automation by itself is not going to fix the problem.

Alignment of Sales and Marketing
The problem of Sales and Marketing alignment is as old as the times. Marketing generates leads, Sales says there were not enough of them, or they were not of good enough quality. Sales is very rarely involved in the planning process, and yet they know better than anybody what messages are selling. So the marketing team generates a bunch of collateral and campaigns that is not tuned for what Sales is doing. Then once Sales gets the leads, Marketing lacks the ability to see what happened to them, and which messages/offers resulted in closed deals.

Changing Landscape – New Tactics and Social Media
The advent of social media and new marketing tactics such as pay-per-click, SEO, and email marketing has marketing people reeling. There is so much information, so many blogs, so many top-10-tips whitepapers, and so many webinars that it is hard to determine the methods that are going to matter, prioritize activities, and focus on what you can actually have an impact on.

Do More With Less
Sales are down, deal size is down, and marketing budgets are down. Marketing people have to do more and more with less and less. In this environment, the technology they use has to be brain dead simple-to-use and also has to automate time-consuming tasks.

Marketbright Campaign Manager Demo

Marketbright promotes Agile Marketing Webinar Series and Nurture Marketing for Dummies Guide

5 Ways to Increase Organizational Agility While Enhancing Creativity: http://www.marketbright.com/go/agilemarketing-conceptshare.

Attend this webinar and learn how Marketbright and Conceptshare have partnered to allow rapid planning and collaboration and to help you implement the Agile Method.

Over the next few months, we’ll be sharing more ideas and announcing new product features designed to enable the Agile Marketing Method. You can register and attend the Agile Marketing Webinar Series - http://www.marketbright.com/agile-marketing/

Marketbright is also publishing the official guide to nurture marketing with our upcoming book release Nurture Marketing for Dummies. The book will detail the best practice steps for B2B marketers to implement marketing automation. Sign up now for your free copy of the Nurture Marketing for Dummies Guide: