Marketbright promotes Agile Marketing Webinar Series and Nurture Marketing for Dummies Guide

5 Ways to Increase Organizational Agility While Enhancing Creativity: http://www.marketbright.com/go/agilemarketing-conceptshare.

Attend this webinar and learn how Marketbright and Conceptshare have partnered to allow rapid planning and collaboration and to help you implement the Agile Method.

Over the next few months, we’ll be sharing more ideas and announcing new product features designed to enable the Agile Marketing Method. You can register and attend the Agile Marketing Webinar Series - http://www.marketbright.com/agile-marketing/

Marketbright is also publishing the official guide to nurture marketing with our upcoming book release Nurture Marketing for Dummies. The book will detail the best practice steps for B2B marketers to implement marketing automation. Sign up now for your free copy of the Nurture Marketing for Dummies Guide:

Reaching Top Executives with Marketing Automation

Most enterprise selling reps are familiar with "Selling to Vito". The concept of reaching top executives and decision makers by delivering tailored information that matches a companies business objectives. This is not a new concept, and it has been proven successful over and over again by sales reps. Yet it requires spending many hours of research and development in messaging. Instead, wouldn't you rather that your sales reps focus on qualified opportunities with decision makers?

With marketing automation eveything changes. Bringing the budget holders into the conversation and developing an ongoing relationship with them is no longer the role of Sales, it is the role of Marketing through effective nurturing. Marketers are faced with the challenge of capturing the attention of the busiest executives and keeping their interest until they are ready to buy so that Sales can move faster through the selling process.

Marketbright is hosting a best practice webinar to discuss the topic of nurturing to C-Level executives. In this session we will raise discussion on the following:

- How to get the attention of a C-Level executive and keep it.
- How to automate the nurturing process to reduce time and resources.
- How to align Sales and Marketing to quicken the selling process to convert contacts to customers.

Join us on Thursday, July 16th 2009 9:00am (PT). Sign up here

ROI of Nurture Marketing

Every marketer struggles to make the most of their lead generation and marketing budget. Several factors go into how your return on investment will be determined: potential prospects are often lost or have gone stale during the sales process, man power was wasted on campaign execution and inaccurate reporting can lower your ROI.

Nurture Marketing is a proven process to help maximize your investment in lead generation. Nurturing the leads you already have will establish an ongoing relationship with your prospects and increase the chance of converting them to customers.

Join Mike Pilcher, the author of ProSultative Selling and the VP of Sales at Marketbright as he breaks down ways to maximize ROI through Nurture Marketing.

IN THIS WEBINAR YOU WILL LEARN:

• How to improve your ROI by 25% - 35% through Nurture Marketing
• How Nurture Marketing helps align Sales and Marketing
• How to automate the nurture marketing process to reduce man power
• How to trace your leads from the first point of contact for accurate reporting

Sign up here for free: ROI for Nurture Marketing